Powerful New Features In Google’s Updated Search Console

After nearly six months of limited beta testing, Google is now in the process of rolling out access to the new Search Console experience to all users. There is no way to fast-track your access, so unless you have already received an email message from Google, you will have to wait until they do migrate [...] Read More

Why Measuring Digital Strength Is Important For Your Business

Digital transformation is a term that has been around for some time, but it is only in the last 24-months that it has become something that business leaders have started paying more attention to. Digital transformation is an important shift of organisational activities, processes, competencies and models in order to maximise the opportunities presented by [...] Read More

Page Speed – Why Every Second Matters?

A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...] Read More

Difference Between Shopify & Shopify Plus – Which Is Best For You?

There are a lot of ecommerce platforms available for businesses and individuals, each with their own pros and cons to the unique requirements of each business or individual. One platform that has appealed to small and medium sized business owners for more than a decade, is Shopify. Part of the appeal lies in the fact [...] Read More

What You Need To Know About Google’s Longer Search Snippets

Late in November 2017, some SEOs began noticing longer meta descriptions (or search snippets) being displayed in Google search engine results pages (SERPs). Search snippets have, for the longest time, always been limited to 600 pixels (around 160 characters), but these new, longer search snippets were anywhere from 230 to 320 characters. By December 1st, [...] Read More

Why Your Website Ranks Differently In Desktop And Mobile Searches

We were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More

The Impact of Voice Search on SEO

Have you adapted your SEO strategy to account for the impact of voice search? We know that more than 50 percent of search queries are made on a mobile device, and that the bulk of digital minutes is spent on mobile devices. And thanks to Sundar Pichai's keynote speech during Google I/O 2016, we know [...] Read More

6 Tips To Keep Your Website Safe

The importance of website security is not limited only to e-commerce websites and other web applications that allow you to store user details. While any website that allows users to create accounts and store personal information exposes you to a risk of an embarrassing (and costly) data breach, simple, vanilla websites also need to be [...] Read More

Best E-commerce Platforms

Selecting an e-commerce platform is a little like buying a new car: you can read all the reviews available, and solicit advice from family and friends, but much of your final decision will be based on your budget, and the features you need. And the platform you choose can also be seen as a long-term [...] Read More

How You And Your Audience Can Benefit From HTTP/2

Most internet users will only be familiar with HTTP as a part of a URL, though some might know the source words of the initialism (Hypertext Transfer Protocol). Acutely aware of the limitations of HTTP 1.1, and the way in which developers tried to work around them, a team at Google developed SPDY, an experimental protocol that later shaped the HTTP/2 specification. Without delving too far into the technical aspects of HTTP/2, we list the key differences.

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