What Is The Difference Between SEO And SEM?

Each industry has certain terms and phrases that are used so frequently that they are often replaced with an acronym or abbreviation to make expressing them easier. Anyone working in that industry knows exactly what they mean, but anyone only casually exposed to the industry doesn't. Or in the case of SEO and SEM, they [...] Read More

How Do We Prove ROI For A Mobile App?

Once you start thinking of developing a mobile app for your business, one of the first questions that will come up - immediately after "what will it cost?" - is "what will the return on investment be?". And it is a valid question; every time you invest in your business it is with an aim [...] Read More

Comparing Shopify With Magento: A Balanced Look

It doesn't seem fair to compare Shopify with Magento: they're two very different products, aimed at two different types of users. Yes, they are both e-commerce platforms, but as with other e-commerce platforms, they're able to coexist by positioning themselves for different markets. There will always be areas where the markets overlap, but this isn't [...] Read More

How To Use Google’s New Mobile Speed Scorecard & Impact Calculator Tools

If you've paid any attention the various tools and updates Google has announced over the past year, you may have noticed a common thread running through many of them: an emphasis on mobile. And this concentration on mobile has nothing to do with any bias, or even an optimistic hunch. Google has known for some [...] Read More

Optimised Business Location Pages Are Critical To Local Search

Location pages are an incredibly important element of any business website, yet few business owners seem to spend enough time and effort when developing them. What makes location pages so important? A well structured location page helps Google identify relevant pages and businesses when it comes to local search queries. With a properly designed location [...] Read More

What Star Ratings In Google’s Search Results Can Do For Your Click-through Rate

Trust has always been important in business, even if it is intangible in nature. Trust is seldom defined by one thing, but rather a combination of actions that influence people differently. And word-of-mouth is probably the strongest indicator of trust. As businesses shift to having an online presence, either as a regular website or an [...] Read More

What Facebook’s News Feed Algorithm Change Means for Your Business

2018 got off to an unnerving start for businesses that use Facebook to amplify their reach, and drive traffic to their website. On 11 January 2018, Mark Zuckerberg used Facebook to announce significant changes to the News Feed algorithm: I'm changing the goal I give our product teams from focusing on helping you find relevant [...] Read More

Google’s Featured Snippets: Optimising Your Content for Position 0

The reason for many site owners putting so much effort into getting onto the first page of SERPs for relevant queries is because of the boost in organic traffic that follows. But even making it onto the first page of SERPs isn't worth much unless you happen to be within the first five results. Sites [...] Read More

Speed Update: Google Confirms Mobile Page Speed as a Ranking Factor

Google first introduced site speed as a ranking factor in 2010. But site speed as a factor has always only impacted the speed of the desktop version of websites. With an increased focus on mobile, including Google's announcement of the mobile-first index, developers began asking when mobile page speed would start counting as a ranking [...] Read More

Powerful New Features In Google’s Updated Search Console

After nearly six months of limited beta testing, Google is now in the process of rolling out access to the new Search Console experience to all users. There is no way to fast-track your access, so unless you have already received an email message from Google, you will have to wait until they do migrate [...] Read More


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