Blog
Your Essential Guide to Magento Technical SEO
Online retailers are spoiled for choice when it comes to selecting an e-commerce platform for their store. But it would be foolish to state that one single platform is superior to all the others: each platform has unique strengths and weaknesses, and you will also find that some e-commerce platforms are better for smaller businesses, [...] Read More
The Role E-A-T Plays in Organic Traffic
On 1 August 2018, Google announced that they had released a broad core algorithm update, “as we do several times per year.” This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX — [...] Read More
How Does An App Solve An Internal Business Problem?
With all the focus on consumer facing apps, it's easy for business owners to miss the fact that mobile apps are equally suited to solving internal business problems. And many articles about mobile apps emphasise the business benefits of consumer facing apps, adding to the idea that all businesses need a mobile app for their [...] Read More
Why We Recommend Accelerated Mobile Pages
When Accelerated Mobile Pages (AMP) were first introduced in 2015, the primary audience was publishers, and more specifically, news sites. The introduction coincided with the announcement that search queries on mobile devices now outnumbered search queries on desktops, and the touted benefits of AMP included a better user experience, which translates into an increase in [...] Read More
Why Your Company Board Needs a Digital Committee
Based on the outcomes of a survey conducted by them in 2015, McKinsey published an article in mid-2016 outlining how companies could adapt their Boards to the digital age. And despite the article being two years old already, it is still relevant since many companies have not made sufficient – if any – strides in [...] Read More
The White Hat SEO Techniques You Should Prioritise in 2018
Articles on search engine optimisation (SEO) and SEO techniques often use the term "White Hate SEO" (and its polar opposite "Black Hat SEO") explicitly. Due to the nature of SEO there is a fine line between White Hat SEO principles, and Black Hat SEO. For anyone unsure of what White Hat and Black Hat SEO [...] Read More
What Is The Difference Between SEO And SEM?
Each industry has certain terms and phrases that are used so frequently that they are often replaced with an acronym or abbreviation to make expressing them easier. Anyone working in that industry knows exactly what they mean, but anyone only casually exposed to the industry doesn't. Or in the case of SEO and SEM, they [...] Read More
How Do We Prove ROI For A Mobile App?
Once you start thinking of developing a mobile app for your business, one of the first questions that will come up - immediately after "what will it cost?" - is "what will the return on investment be?". And it is a valid question; every time you invest in your business it is with an aim [...] Read More
Comparing Shopify With Magento: A Balanced Look
It doesn't seem fair to compare Shopify with Magento: they're two very different products, aimed at two different types of users. Yes, they are both e-commerce platforms, but as with other e-commerce platforms, they're able to coexist by positioning themselves for different markets. There will always be areas where the markets overlap, but this isn't [...] Read More
