Why We Recommend Accelerated Mobile PagesWhen Accelerated Mobile Pages (AMP) were first introduced in 2015, the primary audience was publishers, and more specifically, news sites. The introduction coincided with the announcement that search queries on mobile devices now outnumbered search queries on desktops, and the touted benefits of AMP included a better user experience, which translates into an increase in [...] Read More
What Star Ratings In Google’s Search Results Can Do For Your Click-through RateTrust has always been important in business, even if it is intangible in nature. Trust is seldom defined by one thing, but rather a combination of actions that influence people differently. And word-of-mouth is probably the strongest indicator of trust. As businesses shift to having an online presence, either as a regular website or an [...] Read More
Google’s Featured Snippets: Optimising Your Content for Position 0The reason for many site owners putting so much effort into getting onto the first page of SERPs for relevant queries is because of the boost in organic traffic that follows. But even making it onto the first page of SERPs isn't worth much unless you happen to be within the first five results. Sites [...] Read More
Why Your Website Ranks Differently In Desktop And Mobile SearchesWe were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More
Sidelined: What Do The 4 PPC Ads At The Top Of The SERP Mean For You?
Predikkta explores how Google’s new SERP may look smooth, but this smoothness hides flaws.Read More