Why Your Website Ranks Differently In Desktop And Mobile Searches

We were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More

Complete SEO Audit Guide for 2018

How to perform an in depth technical SEO audit in 2018. An SEO audit is a comprehensive process and we detail several factors for you.

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Changes To Adwords – Everything You Need To Know

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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How to Write a Great Google Ad

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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Sidelined: What Do The 4 PPC Ads At The Top Of The SERP Mean For You?

Predikkta explores how Google’s new SERP may look smooth, but this smoothness hides flaws.

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The SERP Advertisement Trilogy: Part 2

We look at how the Trademark Approach works when it comes to online advertising as well as how it compares to other methods.

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The SERP Advertisement Trilogy: Part 1

The development of something called the 3 Approaches Theory. This explores the creation of the theory, as well as a look at the Marketing Approach.

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What is the Relationship Between CTR and SEO?

We explore and investigate the relationship between SEO and CTR and look at how it can affect bounce rate.

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Special Characters in Title Tags: Reloaded

We take a look at the negatives and positives of using special characters in Title Tags and how they have impacted CTR.

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Mobile vs Desktop CTR: The Predikkta Experience

We have begun noticing an interesting trend: the difference between mobile and desktop CTR has become more striking.

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