Blog

We explore and investigate the relationship between SEO and CTR and look at how it can affect bounce rate.

We take a look at the negatives and positives of using special characters in Title Tags and how they have impacted CTR.

We have begun noticing an interesting trend: the difference between mobile and desktop CTR has become more striking.

One of the biggest factors that improves CTR across the Internet is the inclusion of a call to action (CTA). Find out how it can affect your business.

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).

Whilst what link building has been addressed, what is this whole “trust” nonsense anyway? And how does the Big G (Google) reward trustworthy sites?

White hat and black hat SEO. Whilst black hat is seen as “get rich quick”, the white hat techniques are certainly more rewarding. Here’s why.

With Google’s new mobile-friendly updates underway, we investigate the Click Through Rate (CTR) for searches conducted on mobile devices versus desktops.

In this post we discuss the benchmark figures an online retailer should be seeking in bounce rate. What is bounce rate and why does your bounce rate matter?

How SEO-Theory.com got a 6 x Uplift in Click–Through-Rate (CTR) just by optimizing their SERP snippet.