What Is The Difference Between SEO And SEM?

Each industry has certain terms and phrases that are used so frequently that they are often replaced with an acronym or abbreviation to make expressing them easier. Anyone working in that industry knows exactly what they mean, but anyone only casually exposed to the industry doesn't. Or in the case of SEO and SEM, they [...] Read More

How Do We Prove ROI For A Mobile App?

Once you start thinking of developing a mobile app for your business, one of the first questions that will come up - immediately after "what will it cost?" - is "what will the return on investment be?". And it is a valid question; every time you invest in your business it is with an aim [...] Read More

What Facebook’s News Feed Algorithm Change Means for Your Business

2018 got off to an unnerving start for businesses that use Facebook to amplify their reach, and drive traffic to their website. On 11 January 2018, Mark Zuckerberg used Facebook to announce significant changes to the News Feed algorithm: I'm changing the goal I give our product teams from focusing on helping you find relevant [...] Read More

Why Measuring Digital Strength Is Important For Your Business

Digital transformation is a term that has been around for some time, but it is only in the last 24-months that it has become something that business leaders have started paying more attention to. Digital transformation is an important shift of organisational activities, processes, competencies and models in order to maximise the opportunities presented by [...] Read More

Digital Strategy for Not for Profits

The digital transformation has changed the way we – consumers, businesses, organisations, and more – communicate with each other, and how we source and digest information. If your organisation doesn’t already have a digital strategy in place, you’re only reaching a fraction of your audience. The purpose of this article is to help organisations understand how they need to adapt, so that they can continue to thrive in a world that is increasingly digital.

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What is ‘Fred’ and why has it rocked the SEO world?

Every now and then Google rolls out a major change to their algorithm which has all of us on our toes trying to figure out and measure how that will impact our work. While most of these 500-600 changes a year are minor, this update dubbed by Gary Illyes, chief strategist at Google as “Fred” [...] Read More

Getting the most from your Google Grant Budget

Organising your budget with Google Adwords is a complex task and there are many factors that affect a not for profits ability to spend their grant. Make sure you get the most from your Google Grant by following this simple check list.

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Don’t Fall Behind: Increase Your RTO’s Enrolments Through Digital Marketing

Students shopping around for the right training courses to enrol in will trust an RTO that has a well-designed website and an active social media sphere. Credibility lies in polished, optimised online presence.

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Does your RTO website meet ASQA’s requirements?

Roughly half of RTOs are potentially misleading customers with unclear, obsolete and inaccurate information about the training they provided. A large proportion of marketing materials consumed by customers were seen to have general, vague and incorrect information, leaving students with insufficient information to make informed training choices.

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