How To Use Google’s New Mobile Speed Scorecard & Impact Calculator Tools

If you've paid any attention the various tools and updates Google has announced over the past year, you may have noticed a common thread running through many of them: an emphasis on mobile. And this concentration on mobile has nothing to do with any bias, or even an optimistic hunch. Google has known for some [...] Read More

Optimised Business Location Pages Are Critical To Local Search

Location pages are an incredibly important element of any business website, yet few business owners seem to spend enough time and effort when developing them. What makes location pages so important? A well structured location page helps Google identify relevant pages and businesses when it comes to local search queries. With a properly designed location [...] Read More

What Star Ratings In Google’s Search Results Can Do For Your Click-through Rate

Trust has always been important in business, even if it is intangible in nature. Trust is seldom defined by one thing, but rather a combination of actions that influence people differently. And word-of-mouth is probably the strongest indicator of trust. As businesses shift to having an online presence, either as a regular website or an [...] Read More

Google’s Featured Snippets: Optimising Your Content for Position 0

The reason for many site owners putting so much effort into getting onto the first page of SERPs for relevant queries is because of the boost in organic traffic that follows. But even making it onto the first page of SERPs isn't worth much unless you happen to be within the first five results. Sites [...] Read More

Speed Update: Google Confirms Mobile Page Speed as a Ranking Factor

Google first introduced site speed as a ranking factor in 2010. But site speed as a factor has always only impacted the speed of the desktop version of websites. With an increased focus on mobile, including Google's announcement of the mobile-first index, developers began asking when mobile page speed would start counting as a ranking [...] Read More

Powerful New Features In Google’s Updated Search Console

After nearly six months of limited beta testing, Google is now in the process of rolling out access to the new Search Console experience to all users. There is no way to fast-track your access, so unless you have already received an email message from Google, you will have to wait until they do migrate [...] Read More

Page Speed – Why Every Second Matters?

A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...] Read More

What You Need To Know About Google’s Longer Search Snippets

Late in November 2017, some SEOs began noticing longer meta descriptions (or search snippets) being displayed in Google search engine results pages (SERPs). Search snippets have, for the longest time, always been limited to 600 pixels (around 160 characters), but these new, longer search snippets were anywhere from 230 to 320 characters. By December 1st, [...] Read More

Why Your Website Ranks Differently In Desktop And Mobile Searches

We were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More

The Impact of Voice Search on SEO

Have you adapted your SEO strategy to account for the impact of voice search? We know that more than 50 percent of search queries are made on a mobile device, and that the bulk of digital minutes is spent on mobile devices. And thanks to Sundar Pichai's keynote speech during Google I/O 2016, we know [...] Read More

Try Predikkta

We specialize in generating more website traffic and do this by optimizing your organic search results and PPC Advertisements.

Get Started

Find us on Social Media