Why Sportsgirl, Novo Shoes & Roger David are for Sale

When the executive team ignore the impact Google is having on how we shop then there is little chance of the retailer flourishing.

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Changes To Adwords – Everything You Need To Know

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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How to Write a Great Google Ad

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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Sidelined: What Do The 4 PPC Ads At The Top Of The SERP Mean For You?

Predikkta explores how Google’s new SERP may look smooth, but this smoothness hides flaws.

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The No 1 Reason Why Australian Businesses are Failing Online

Find out why businesses have a terrible time online, and the three simple questions that let you identify if it is your problem.

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The SERP Advertisement Trilogy: Part 2

We look at how the Trademark Approach works when it comes to online advertising as well as how it compares to other methods.

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Why Blogs are Killing Your Business: Part 2

Blogs are not going to solve your problems – in fact, they could kill your business. Here are a few more reasons why you shouldn’t have a blog.

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The SERP Advertisement Trilogy: Part 1

The development of something called the 3 Approaches Theory. This explores the creation of the theory, as well as a look at the Marketing Approach.

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What is the Relationship Between CTR and SEO?

We explore and investigate the relationship between SEO and CTR and look at how it can affect bounce rate.

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Special Characters in Title Tags: Reloaded

We take a look at the negatives and positives of using special characters in Title Tags and how they have impacted CTR.

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