What is ‘Fred’ and why has it rocked the SEO world?Every now and then Google rolls out a major change to their algorithm which has all of us on our toes trying to figure out and measure how that will impact our work. While most of these 500-600 changes a year are minor, this update dubbed by Gary Illyes, chief strategist at Google as “Fred” [...] Read More
Why Sportsgirl, Novo Shoes & Roger David are for Sale
When the executive team ignore the impact Google is having on how we shop then there is little chance of the retailer flourishing.Read More
Sidelined: What Do The 4 PPC Ads At The Top Of The SERP Mean For You?
Predikkta explores how Google’s new SERP may look smooth, but this smoothness hides flaws.Read More
The No 1 Reason Why Australian Businesses are Failing Online
Find out why businesses have a terrible time online, and the three simple questions that let you identify if it is your problem.Read More