What You Need To Know About Google’s Longer Search SnippetsLate in November 2017, some SEOs began noticing longer meta descriptions (or search snippets) being displayed in Google search engine results pages (SERPs). Search snippets have, for the longest time, always been limited to 600 pixels (around 160 characters), but these new, longer search snippets were anywhere from 230 to 320 characters. By December 1st, [...] Read More
Why Your Website Ranks Differently In Desktop And Mobile SearchesWe were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More
The Impact of Voice Search on SEOHave you adapted your SEO strategy to account for the impact of voice search? We know that more than 50 percent of search queries are made on a mobile device, and that the bulk of digital minutes is spent on mobile devices. And thanks to Sundar Pichai's keynote speech during Google I/O 2016, we know [...] Read More
Chrome Cracks Down on Unsecure Websites. How Secure is Yours?
Many websites could be hurt by the upcoming release of Chrome 62, currently scheduled to start rolling out in the week of 17 October 2017.
But you don’t even need to use the Chrome browser to be affected. All you need is a non-secure website.
What is ‘Fred’ and why has it rocked the SEO world?Every now and then Google rolls out a major change to their algorithm which has all of us on our toes trying to figure out and measure how that will impact our work. While most of these 500-600 changes a year are minor, this update dubbed by Gary Illyes, chief strategist at Google as “Fred” [...] Read More
Why Sportsgirl, Novo Shoes & Roger David are for Sale
When the executive team ignore the impact Google is having on how we shop then there is little chance of the retailer flourishing.Read More