The SERP Advertisement Trilogy: Part 2

We look at how the Trademark Approach works when it comes to online advertising as well as how it compares to other methods.

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Why Blogs are Killing Your Business: Part 2

Blogs are not going to solve your problems – in fact, they could kill your business. Here are a few more reasons why you shouldn’t have a blog.

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The SERP Advertisement Trilogy: Part 1

The development of something called the 3 Approaches Theory. This explores the creation of the theory, as well as a look at the Marketing Approach.

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What is the Relationship Between CTR and SEO?

We explore and investigate the relationship between SEO and CTR and look at how it can affect bounce rate.

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Special Characters in Title Tags: Reloaded

We take a look at the negatives and positives of using special characters in Title Tags and how they have impacted CTR.

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The Importance of Titles in Google Mobile Search

The differences between mobile devices and desktops are increasing. Find out how you can adapt your business to the mobile age.

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The Difference Between Google’s Panda & Penguin Updates

Why, out of all the animals they could have chosen, did Google choose two that started with the same letter? If you ever wondered what the difference between the two types of updates were, now is your chance.

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Google’s Panda 4.2 Update

What is Panda 4.2 and how will it affect you or your website? Do you need to be worried? We dug deep to bring you the answers.

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Mobile vs Desktop CTR: The Predikkta Experience

We have begun noticing an interesting trend: the difference between mobile and desktop CTR has become more striking.

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CTR Calling: How CTR is Impacted by a Call to Action

One of the biggest factors that improves CTR across the Internet is the inclusion of a call to action (CTA). Find out how it can affect your business.

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