How Rich Snippets Impact SEO and CTR

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).

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In Google We Trust: The Trust Rank and Authority with Link Building

Whilst what link building has been addressed, what is this whole “trust” nonsense anyway? And how does the Big G (Google) reward trustworthy sites?

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Long vs Short Tail Searches Part 2: Short Tail Search Results

An overview of short tail keywords as well as a quick understanding of why the different types of searches have an impact on CTR and SEO.

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Why White Hat SEO Techniques Are Beneficial

White hat and black hat SEO. Whilst black hat is seen as “get rich quick”, the white hat techniques are certainly more rewarding. Here’s why.

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Long vs Short Tail Searches Part 1: The Tale of the Long Tail Search

An overview of long tail searches as well as a quick understanding of why the different types of searches have an impact on Click Through Rate and SEO.

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Desktop vs. Mobile CTR: The Organic Way

With Google’s new mobile-friendly updates underway, we investigate the Click Through Rate (CTR) for searches conducted on mobile devices versus desktops.

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Google’s New Mobile-Friendly Update

How Google’s new mobile focused update will affect rankings and what you need to do to stay ahead of your competitors.

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How To Increase Your CTR X6

How SEO-Theory.com got a 6 x Uplift in Click–Through-Rate (CTR) just by optimizing their SERP snippet.

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How Much Should You Spend on SEO?

Businesses have difficulty deciding on how much they should spend on SEO. The truth is, it depends on a lot of factors.

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Special Characters in Title & Meta Description

How special characters, such as the ✓ and ®, in your Page Title and Meta Description can help increase your Click-Through-Rate.

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