Blog

What is Panda 4.2 and how will it affect you or your website? Do you need to be worried? We dug deep to bring you the answers.

We have begun noticing an interesting trend: the difference between mobile and desktop CTR has become more striking.

One of the biggest factors that improves CTR across the Internet is the inclusion of a call to action (CTA). Find out how it can affect your business.

Blogs are not going to solve your problems – in fact, they could kill your business. Here are a few of the reasons why you shouldn’t have a blog.

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).

Whilst what link building has been addressed, what is this whole “trust” nonsense anyway? And how does the Big G (Google) reward trustworthy sites?

An overview of short tail keywords as well as a quick understanding of why the different types of searches have an impact on CTR and SEO.

White hat and black hat SEO. Whilst black hat is seen as “get rich quick”, the white hat techniques are certainly more rewarding. Here’s why.

An overview of long tail searches as well as a quick understanding of why the different types of searches have an impact on Click Through Rate and SEO.

With Google’s new mobile-friendly updates underway, we investigate the Click Through Rate (CTR) for searches conducted on mobile devices versus desktops.