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Predikkta-Recommend-Accelerated-Mobile-Pages

Why We Recommend Accelerated Mobile Pages

When Accelerated Mobile Pages (AMP) were first introduced in 2015, the primary audience was publishers, and more specifically, news sites. The introduction coincided with the announcement that search queries on mobile devices now outnumbered search queries on desktops, and the touted benefits of AMP included a better user experience, which translates into an increase in [...] Read More

How To Use Google’s New Mobile Speed Scorecard & Impact Calculator Tools

If you've paid any attention the various tools and updates Google has announced over the past year, you may have noticed a common thread running through many of them: an emphasis on mobile. And this concentration on mobile has nothing to do with any bias, or even an optimistic hunch. Google has known for some [...] Read More

Page Speed – Why Every Second Matters?

A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...] Read More

Why Your Website Ranks Differently In Desktop And Mobile Searches

We were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More