The White Hat SEO Techniques You Should Prioritise in 2018

Articles on search engine optimisation (SEO) and SEO techniques often use the term "White Hate SEO" (and its polar opposite "Black Hat SEO") explicitly. Due to the nature of SEO there is a fine line between White Hat SEO principles, and Black Hat SEO. For anyone unsure of what White Hat and Black Hat SEO [...] Read More

How To Use Google’s New Mobile Speed Scorecard & Impact Calculator Tools

If you've paid any attention the various tools and updates Google has announced over the past year, you may have noticed a common thread running through many of them: an emphasis on mobile. And this concentration on mobile has nothing to do with any bias, or even an optimistic hunch. Google has known for some [...] Read More

Speed Update: Google Confirms Mobile Page Speed as a Ranking Factor

Google first introduced site speed as a ranking factor in 2010. But site speed as a factor has always only impacted the speed of the desktop version of websites. With an increased focus on mobile, including Google's announcement of the mobile-first index, developers began asking when mobile page speed would start counting as a ranking [...] Read More

Page Speed – Why Every Second Matters?

A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...] Read More

Why Your Website Ranks Differently In Desktop And Mobile Searches

We were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More

How You And Your Audience Can Benefit From HTTP/2

Most internet users will only be familiar with HTTP as a part of a URL, though some might know the source words of the initialism (Hypertext Transfer Protocol). Acutely aware of the limitations of HTTP 1.1, and the way in which developers tried to work around them, a team at Google developed SPDY, an experimental protocol that later shaped the HTTP/2 specification. Without delving too far into the technical aspects of HTTP/2, we list the key differences.

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Why Website Loading Speed is the most Important Part of your Business

Page loading is one of the most incredibly frustrating events of our times. From a business perspective, that waiting time can have an even graver impact.

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