Powerful New Features In Google’s Updated Search Console

After nearly six months of limited beta testing, Google is now in the process of rolling out access to the new Search Console experience to all users. There is no way to fast-track your access, so unless you have already received an email message from Google, you will have to wait until they do migrate [...] Read More

Page Speed – Why Every Second Matters?

A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...] Read More

What You Need To Know About Google’s Longer Search Snippets

Late in November 2017, some SEOs began noticing longer meta descriptions (or search snippets) being displayed in Google search engine results pages (SERPs). Search snippets have, for the longest time, always been limited to 600 pixels (around 160 characters), but these new, longer search snippets were anywhere from 230 to 320 characters. By December 1st, [...] Read More

Why Your Website Ranks Differently In Desktop And Mobile Searches

We were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More

The Impact of Voice Search on SEO

Have you adapted your SEO strategy to account for the impact of voice search? We know that more than 50 percent of search queries are made on a mobile device, and that the bulk of digital minutes is spent on mobile devices. And thanks to Sundar Pichai's keynote speech during Google I/O 2016, we know [...] Read More

Best E-commerce Platforms

Selecting an e-commerce platform is a little like buying a new car: you can read all the reviews available, and solicit advice from family and friends, but much of your final decision will be based on your budget, and the features you need. And the platform you choose can also be seen as a long-term [...] Read More

Chrome Cracks Down on Unsecure Websites. How Secure is Yours?

Many websites could be hurt by the upcoming release of Chrome 62, currently scheduled to start rolling out in the week of 17 October 2017.
But you don’t even need to use the Chrome browser to be affected. All you need is a non-secure website.

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Complete SEO Audit Guide for 2018

How to perform an in depth technical SEO audit in 2018. An SEO audit is a comprehensive process and we detail several factors for you.

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What is ‘Fred’ and why has it rocked the SEO world?

Every now and then Google rolls out a major change to their algorithm which has all of us on our toes trying to figure out and measure how that will impact our work. While most of these 500-600 changes a year are minor, this update dubbed by Gary Illyes, chief strategist at Google as “Fred” [...] Read More

Changes To Adwords – Everything You Need To Know

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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