What is ‘Fred’ and why has it rocked the SEO world?

Every now and then Google rolls out a major change to their algorithm which has all of us on our toes trying to figure out and measure how that will impact our work. While most of these 500-600 changes a year are minor, this update dubbed by Gary Illyes, chief strategist at Google as “Fred” [...] Read More

Changes To Adwords – Everything You Need To Know

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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How to Write a Great Google Ad

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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Sidelined: What Do The 4 PPC Ads At The Top Of The SERP Mean For You?

Predikkta explores how Google’s new SERP may look smooth, but this smoothness hides flaws.

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Why CEOs Should Know the Difference Between Follow and Nofollow Links

What are follow and nofollow links and why are they important for your website. Find out how to get the most out of backlinks.

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The No 1 Reason Why Australian Businesses are Failing Online

Find out why businesses have a terrible time online, and the three simple questions that let you identify if it is your problem.

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Why Website Loading Speed is the most Important Part of your Business

Page loading is one of the most incredibly frustrating events of our times. From a business perspective, that waiting time can have an even graver impact.

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The SERP Advertisement Trilogy: Part 1

The development of something called the 3 Approaches Theory. This explores the creation of the theory, as well as a look at the Marketing Approach.

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What is the Relationship Between CTR and SEO?

We explore and investigate the relationship between SEO and CTR and look at how it can affect bounce rate.

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Special Characters in Title Tags: Reloaded

We take a look at the negatives and positives of using special characters in Title Tags and how they have impacted CTR.

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