Optimised Business Location Pages Are Critical To Local SearchLocation pages are an incredibly important element of any business website, yet few business owners seem to spend enough time and effort when developing them. What makes location pages so important? A well structured location page helps Google identify relevant pages and businesses when it comes to local search queries. With a properly designed location [...] Read More
What Star Ratings In Google’s Search Results Can Do For Your Click-through RateTrust has always been important in business, even if it is intangible in nature. Trust is seldom defined by one thing, but rather a combination of actions that influence people differently. And word-of-mouth is probably the strongest indicator of trust. As businesses shift to having an online presence, either as a regular website or an [...] Read More
Powerful New Features In Google’s Updated Search ConsoleAfter nearly six months of limited beta testing, Google is now in the process of rolling out access to the new Search Console experience to all users. There is no way to fast-track your access, so unless you have already received an email message from Google, you will have to wait until they do migrate [...] Read More
Page Speed – Why Every Second Matters?A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...] Read More
What You Need To Know About Google’s Longer Search SnippetsLate in November 2017, some SEOs began noticing longer meta descriptions (or search snippets) being displayed in Google search engine results pages (SERPs). Search snippets have, for the longest time, always been limited to 600 pixels (around 160 characters), but these new, longer search snippets were anywhere from 230 to 320 characters. By December 1st, [...] Read More
Why Your Website Ranks Differently In Desktop And Mobile SearchesWe were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More
The Impact of Voice Search on SEOHave you adapted your SEO strategy to account for the impact of voice search? We know that more than 50 percent of search queries are made on a mobile device, and that the bulk of digital minutes is spent on mobile devices. And thanks to Sundar Pichai's keynote speech during Google I/O 2016, we know [...] Read More
Best E-commerce PlatformsSelecting an e-commerce platform is a little like buying a new car: you can read all the reviews available, and solicit advice from family and friends, but much of your final decision will be based on your budget, and the features you need. And the platform you choose can also be seen as a long-term [...] Read More
Chrome Cracks Down on Unsecure Websites. How Secure is Yours?
Many websites could be hurt by the upcoming release of Chrome 62, currently scheduled to start rolling out in the week of 17 October 2017.
But you don’t even need to use the Chrome browser to be affected. All you need is a non-secure website.