What is the Relationship Between CTR and SEO?

We explore and investigate the relationship between SEO and CTR and look at how it can affect bounce rate.

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Special Characters in Title Tags: Reloaded

We take a look at the negatives and positives of using special characters in Title Tags and how they have impacted CTR.

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The Importance of Titles in Google Mobile Search

The differences between mobile devices and desktops are increasing. Find out how you can adapt your business to the mobile age.

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The Difference Between Google’s Panda & Penguin Updates

Why, out of all the animals they could have chosen, did Google choose two that started with the same letter? If you ever wondered what the difference between the two types of updates were, now is your chance.

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Google’s Panda 4.2 Update

What is Panda 4.2 and how will it affect you or your website? Do you need to be worried? We dug deep to bring you the answers.

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Mobile vs Desktop CTR: The Predikkta Experience

We have begun noticing an interesting trend: the difference between mobile and desktop CTR has become more striking.

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CTR Calling: How CTR is Impacted by a Call to Action

One of the biggest factors that improves CTR across the Internet is the inclusion of a call to action (CTA). Find out how it can affect your business.

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How Rich Snippets Impact SEO and CTR

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).

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In Google We Trust: The Trust Rank and Authority with Link Building

Whilst what link building has been addressed, what is this whole “trust” nonsense anyway? And how does the Big G (Google) reward trustworthy sites?

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Long vs Short Tail Searches Part 2: Short Tail Search Results

An overview of short tail keywords as well as a quick understanding of why the different types of searches have an impact on CTR and SEO.

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