Blog
Optimised Business Location Pages Are Critical To Local Search
Location pages are an incredibly important element of any business website, yet few business owners seem to spend enough time and effort when developing them. What makes location pages so important? A well structured location page helps Google identify relevant pages and businesses when it comes to local search queries. With a properly designed location [...] Read More
What Star Ratings In Google’s Search Results Can Do For Your Click-through Rate
Trust has always been important in business, even if it is intangible in nature. Trust is seldom defined by one thing, but rather a combination of actions that influence people differently. And word-of-mouth is probably the strongest indicator of trust. As businesses shift to having an online presence, either as a regular website or an [...] Read More
What Facebook’s News Feed Algorithm Change Means for Your Business
2018 got off to an unnerving start for businesses that use Facebook to amplify their reach, and drive traffic to their website. On 11 January 2018, Mark Zuckerberg used Facebook to announce significant changes to the News Feed algorithm: I'm changing the goal I give our product teams from focusing on helping you find relevant [...] Read More
Google’s Featured Snippets: Optimising Your Content for Position 0
The reason for many site owners putting so much effort into getting onto the first page of SERPs for relevant queries is because of the boost in organic traffic that follows. But even making it onto the first page of SERPs isn't worth much unless you happen to be within the first five results. Sites [...] Read More
Speed Update: Google Confirms Mobile Page Speed as a Ranking Factor
Google first introduced site speed as a ranking factor in 2010. But site speed as a factor has always only impacted the speed of the desktop version of websites. With an increased focus on mobile, including Google's announcement of the mobile-first index, developers began asking when mobile page speed would start counting as a ranking [...] Read More
Powerful New Features In Google’s Updated Search Console
After nearly six months of limited beta testing, Google is now in the process of rolling out access to the new Search Console experience to all users. There is no way to fast-track your access, so unless you have already received an email message from Google, you will have to wait until they do migrate [...] Read More
Why Measuring Digital Strength Is Important For Your Business
Digital transformation is a term that has been around for some time, but it is only in the last 24-months that it has become something that business leaders have started paying more attention to. Digital transformation is an important shift of organisational activities, processes, competencies and models in order to maximise the opportunities presented by [...] Read More
Page Speed – Why Every Second Matters?
A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...] Read More
Difference Between Shopify & Shopify Plus – Which Is Best For You?
There are a lot of ecommerce platforms available for businesses and individuals, each with their own pros and cons to the unique requirements of each business or individual. One platform that has appealed to small and medium sized business owners for more than a decade, is Shopify. Part of the appeal lies in the fact [...] Read More
