What You Need To Know About Google’s Longer Search SnippetsLate in November 2017, some SEOs began noticing longer meta descriptions (or search snippets) being displayed in Google search engine results pages (SERPs). Search snippets have, for the longest time, always been limited to 600 pixels (around 160 characters), but these new, longer search snippets were anywhere from 230 to 320 characters. By December 1st, [...] Read More
Why Your Website Ranks Differently In Desktop And Mobile SearchesWe were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More
The Impact of Voice Search on SEOHave you adapted your SEO strategy to account for the impact of voice search? We know that more than 50 percent of search queries are made on a mobile device, and that the bulk of digital minutes is spent on mobile devices. And thanks to Sundar Pichai's keynote speech during Google I/O 2016, we know [...] Read More
6 Tips To Keep Your Website SafeThe importance of website security is not limited only to e-commerce websites and other web applications that allow you to store user details. While any website that allows users to create accounts and store personal information exposes you to a risk of an embarrassing (and costly) data breach, simple, vanilla websites also need to be [...] Read More
Best E-commerce PlatformsSelecting an e-commerce platform is a little like buying a new car: you can read all the reviews available, and solicit advice from family and friends, but much of your final decision will be based on your budget, and the features you need. And the platform you choose can also be seen as a long-term [...] Read More
How You And Your Audience Can Benefit From HTTP/2
Most internet users will only be familiar with HTTP as a part of a URL, though some might know the source words of the initialism (Hypertext Transfer Protocol). Acutely aware of the limitations of HTTP 1.1, and the way in which developers tried to work around them, a team at Google developed SPDY, an experimental protocol that later shaped the HTTP/2 specification. Without delving too far into the technical aspects of HTTP/2, we list the key differences.Read More
Digital Strategy for Not for Profits
The digital transformation has changed the way we – consumers, businesses, organisations, and more – communicate with each other, and how we source and digest information. If your organisation doesn’t already have a digital strategy in place, you’re only reaching a fraction of your audience. The purpose of this article is to help organisations understand how they need to adapt, so that they can continue to thrive in a world that is increasingly digital.Read More
Chrome Cracks Down on Unsecure Websites. How Secure is Yours?
Many websites could be hurt by the upcoming release of Chrome 62, currently scheduled to start rolling out in the week of 17 October 2017.
But you don’t even need to use the Chrome browser to be affected. All you need is a non-secure website.