What Star Ratings In Google’s Search Results Can Do For Your Click-through Rate

Trust has always been important in business, even if it is intangible in nature. Trust is seldom defined by one thing, but rather a combination of actions that influence people differently. And word-of-mouth is probably the strongest indicator of trust. As businesses shift to having an online presence, either as a regular website or an [...] Read More

What Facebook’s News Feed Algorithm Change Means for Your Business

2018 got off to an unnerving start for businesses that use Facebook to amplify their reach, and drive traffic to their website. On 11 January 2018, Mark Zuckerberg used Facebook to announce significant changes to the News Feed algorithm: I'm changing the goal I give our product teams from focusing on helping you find relevant [...] Read More

Google’s Featured Snippets: Optimising Your Content for Position 0

The reason for many site owners putting so much effort into getting onto the first page of SERPs for relevant queries is because of the boost in organic traffic that follows. But even making it onto the first page of SERPs isn't worth much unless you happen to be within the first five results. Sites [...] Read More

Speed Update: Google Confirms Mobile Page Speed as a Ranking Factor

Google first introduced site speed as a ranking factor in 2010. But site speed as a factor has always only impacted the speed of the desktop version of websites. With an increased focus on mobile, including Google's announcement of the mobile-first index, developers began asking when mobile page speed would start counting as a ranking [...] Read More

Powerful New Features In Google’s Updated Search Console

After nearly six months of limited beta testing, Google is now in the process of rolling out access to the new Search Console experience to all users. There is no way to fast-track your access, so unless you have already received an email message from Google, you will have to wait until they do migrate [...] Read More

Why Measuring Digital Strength Is Important For Your Business

Digital transformation is a term that has been around for some time, but it is only in the last 24-months that it has become something that business leaders have started paying more attention to. Digital transformation is an important shift of organisational activities, processes, competencies and models in order to maximise the opportunities presented by [...] Read More

Page Speed – Why Every Second Matters?

A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...] Read More

Difference Between Shopify & Shopify Plus – Which Is Best For You?

There are a lot of ecommerce platforms available for businesses and individuals, each with their own pros and cons to the unique requirements of each business or individual. One platform that has appealed to small and medium sized business owners for more than a decade, is Shopify. Part of the appeal lies in the fact [...] Read More

What You Need To Know About Google’s Longer Search Snippets

Late in November 2017, some SEOs began noticing longer meta descriptions (or search snippets) being displayed in Google search engine results pages (SERPs). Search snippets have, for the longest time, always been limited to 600 pixels (around 160 characters), but these new, longer search snippets were anywhere from 230 to 320 characters. By December 1st, [...] Read More

Why Your Website Ranks Differently In Desktop And Mobile Searches

We were recently asked why a website would rank differently on desktop and mobile when using the same search query. It would be easy to respond with a vague answer of how Google and other search engines apply different weightings to ranking factors for mobile and desktop. But this implies that there is nothing you [...] Read More


Try Predikkta


We specialize in generating more website traffic and do this by optimizing your organic search results and PPC Advertisements.


Get Started

Find us on Social Media



Archives