What Has Happened in Greece?

A mercifully brief summary of the events, with explanations of economic terms along the way for those of us who don’t have a masters in political economy.

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Why White Hat SEO Techniques Are Beneficial

White hat and black hat SEO. Whilst black hat is seen as “get rich quick”, the white hat techniques are certainly more rewarding. Here’s why.

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Anchor’s Away! Concerning Anchor Text

Have you heard about “anchor text”, but been unsure about what that actually meant? Now is your chance to learn all about it!

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Outbrain: A Brief Overview, and How This Can Help You Online

Content Marketing and Outbrain: What are these two things – and how are they useful to your online marketing campaign?

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Long vs Short Tail Searches Part 1: The Tale of the Long Tail Search

An overview of long tail searches as well as a quick understanding of why the different types of searches have an impact on Click Through Rate and SEO.

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Desktop vs. Mobile CTR: The Organic Way

With Google’s new mobile-friendly updates underway, we investigate the Click Through Rate (CTR) for searches conducted on mobile devices versus desktops.

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Writing for the Web: Why High Quality Content Matters

Content is becoming increasingly important in Google’s search algorithms. Learn about the Interaction between SEO, Content, User Experience, & Google.

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Google’s New Mobile-Friendly Update

How Google’s new mobile focused update will affect rankings and what you need to do to stay ahead of your competitors.

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Small Changes to Your Search Result Make A Big Difference

How small changes to your website can have a massive impact on your conversion rates and why is it so important to optimize your Google ad or Search Result?

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Benchmarking Bounce Rate for Online Retailers (Part 2)

In this post we discuss the benchmark figures an online retailer should be seeking in bounce rate. What is bounce rate and why does your bounce rate matter?

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