Google’s Panda 4.2 Update

What is Panda 4.2 and how will it affect you or your website? Do you need to be worried? We dug deep to bring you the answers.

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Mobile vs Desktop CTR: The Predikkta Experience

We have begun noticing an interesting trend: the difference between mobile and desktop CTR has become more striking.

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CTR Calling: How CTR is Impacted by a Call to Action

One of the biggest factors that improves CTR across the Internet is the inclusion of a call to action (CTA). Find out how it can affect your business.

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Why Blogs are Killing Your Business: Part 1

Blogs are not going to solve your problems – in fact, they could kill your business. Here are a few of the reasons why you shouldn’t have a blog.

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How Rich Snippets Impact SEO and CTR

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).

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In Google We Trust: The Trust Rank and Authority with Link Building

Whilst what link building has been addressed, what is this whole “trust” nonsense anyway? And how does the Big G (Google) reward trustworthy sites?

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What is OutBrain

Content marketing and Outbrain: Although it has been covered previously, sometimes it is necessary to explore further. Is content marketing marketing? And why use content marketing anyway?

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Long vs Short Tail Searches Part 2: Short Tail Search Results

An overview of short tail keywords as well as a quick understanding of why the different types of searches have an impact on CTR and SEO.

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What Has Happened in Greece?

A mercifully brief summary of the events, with explanations of economic terms along the way for those of us who don’t have a masters in political economy.

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Why White Hat SEO Techniques Are Beneficial

White hat and black hat SEO. Whilst black hat is seen as “get rich quick”, the white hat techniques are certainly more rewarding. Here’s why.

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