Adwords: The Importance of Description Line 1

Get more out of your Adwords campaign by extending the Headline. When you use the proper punctuation, Google allows you to have a longer Adwords Headline.

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Special Characters in Title & Meta Description

How special characters, such as the ✓ and ®, in your Page Title and Meta Description can help increase your Click-Through-Rate.

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How Important is Page Rank?

All companies want to be placed highly on a Search Engine Results Page (SERP). But sometimes companies are so obsessed with Page Rank that they neglect other factors that contribute to Click-Through-Rate (CTR). Find out what they are here.

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