Getting the most from your Google Grant Budget

Organising your budget with Google Adwords is a complex task and there are many factors that affect a not for profits ability to spend their grant. Make sure you get the most from your Google Grant by following this simple check list.

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Google Analytics Has Just Launched a New, Practical Demo

“We learn to do something by doing it. There is no other way.” – John Holt Last Wednesday, Google launched an exciting, brand new feature that lets you demo a full functioning Google Analytics account. How Does It Work? The new Google Analytics demo uses real business data from the Google Merchandise Store, which is an ecommerce [...] Read More

Changes To Adwords – Everything You Need To Know

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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How to Write a Great Google Ad

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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Sidelined: What Do The 4 PPC Ads At The Top Of The SERP Mean For You?

Predikkta explores how Google’s new SERP may look smooth, but this smoothness hides flaws.

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The SERP Advertisement Trilogy: Part 2

We look at how the Trademark Approach works when it comes to online advertising as well as how it compares to other methods.

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The SERP Advertisement Trilogy: Part 1

The development of something called the 3 Approaches Theory. This explores the creation of the theory, as well as a look at the Marketing Approach.

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How Much Should You Spend on SEO?

Businesses have difficulty deciding on how much they should spend on SEO. The truth is, it depends on a lot of factors.

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Why Digital Strategies Fail

Too many times digital strategies fail. Why? Because digital marketing is often not understood, and therefore its importance is not appreciated.

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The Forgotten Factor for Click-Through Rate

Read why the Display URL in your Adwords Campaigns can have a high influence on the Click-Through Rate.

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