Complete SEO Audit Guide for 2018

How to perform an in depth technical SEO audit in 2018. An SEO audit is a comprehensive process and we detail several factors for you.

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Changes To Adwords – Everything You Need To Know

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

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The SERP Advertisement Trilogy: Part 1

The development of something called the 3 Approaches Theory. This explores the creation of the theory, as well as a look at the Marketing Approach.

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What is the Relationship Between CTR and SEO?

We explore and investigate the relationship between SEO and CTR and look at how it can affect bounce rate.

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Mobile vs Desktop CTR: The Predikkta Experience

We have begun noticing an interesting trend: the difference between mobile and desktop CTR has become more striking.

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CTR Calling: How CTR is Impacted by a Call to Action

One of the biggest factors that improves CTR across the Internet is the inclusion of a call to action (CTA). Find out how it can affect your business.

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How Rich Snippets Impact SEO and CTR

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).

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In Google We Trust: The Trust Rank and Authority with Link Building

Whilst what link building has been addressed, what is this whole “trust” nonsense anyway? And how does the Big G (Google) reward trustworthy sites?

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Desktop vs. Mobile CTR: The Organic Way

With Google’s new mobile-friendly updates underway, we investigate the Click Through Rate (CTR) for searches conducted on mobile devices versus desktops.

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Benchmarking Bounce Rate for Online Retailers (Part 2)

In this post we discuss the benchmark figures an online retailer should be seeking in bounce rate. What is bounce rate and why does your bounce rate matter?

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