How To Increase Your CTR X6

How SEO-Theory.com got a 6 x Uplift in Click–Through-Rate (CTR) just by optimizing their SERP snippet.

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Why are Backlinks Important?

What is a backlink and how can it affect your ranking in a search engine results page?

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Why Digital Strategies Fail

Too many times digital strategies fail. Why? Because digital marketing is often not understood, and therefore its importance is not appreciated.

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The Forgotten Factor for Click-Through Rate

Read why the Display URL in your Adwords Campaigns can have a high influence on the Click-Through Rate.

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Adwords: The Importance of Description Line 1

Get more out of your Adwords campaign by extending the Headline. When you use the proper punctuation, Google allows you to have a longer Adwords Headline.

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