Blog

Content marketing and Outbrain: Although it has been covered previously, sometimes it is necessary to explore further. Is content marketing marketing? And why use content marketing anyway?

An overview of short tail keywords as well as a quick understanding of why the different types of searches have an impact on CTR and SEO.

White hat and black hat SEO. Whilst black hat is seen as “get rich quick”, the white hat techniques are certainly more rewarding. Here’s why.

An overview of long tail searches as well as a quick understanding of why the different types of searches have an impact on Click Through Rate and SEO.

With Google’s new mobile-friendly updates underway, we investigate the Click Through Rate (CTR) for searches conducted on mobile devices versus desktops.

How Google’s new mobile focused update will affect rankings and what you need to do to stay ahead of your competitors.

How SEO-Theory.com got a 6 x Uplift in Click–Through-Rate (CTR) just by optimizing their SERP snippet.

What is a backlink and how can it affect your ranking in a search engine results page?

Businesses have difficulty deciding on how much they should spend on SEO. The truth is, it depends on a lot of factors.

How special characters, such as the ✓ and ®, in your Page Title and Meta Description can help increase your Click-Through-Rate.