Blog

The development of something called the 3 Approaches Theory. This explores the creation of the theory, as well as a look at the Marketing Approach.

We explore and investigate the relationship between SEO and CTR and look at how it can affect bounce rate.

We take a look at the negatives and positives of using special characters in Title Tags and how they have impacted CTR.

The differences between mobile devices and desktops are increasing. Find out how you can adapt your business to the mobile age.

Why, out of all the animals they could have chosen, did Google choose two that started with the same letter? If you ever wondered what the difference between the two types of updates were, now is your chance.

What is Panda 4.2 and how will it affect you or your website? Do you need to be worried? We dug deep to bring you the answers.

We have begun noticing an interesting trend: the difference between mobile and desktop CTR has become more striking.

One of the biggest factors that improves CTR across the Internet is the inclusion of a call to action (CTA). Find out how it can affect your business.

Blogs are not going to solve your problems – in fact, they could kill your business. Here are a few of the reasons why you shouldn’t have a blog.

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).