Blog

The content and quality of Google ads matter immensely. Find out what makes people click through the ad to your webpage.

Predikkta explores how Google’s new SERP may look smooth, but this smoothness hides flaws.

The development of something called the 3 Approaches Theory. This explores the creation of the theory, as well as a look at the Marketing Approach.

We take a look at the negatives and positives of using special characters in Title Tags and how they have impacted CTR.

The differences between mobile devices and desktops are increasing. Find out how you can adapt your business to the mobile age.

Why, out of all the animals they could have chosen, did Google choose two that started with the same letter? If you ever wondered what the difference between the two types of updates were, now is your chance.

What is Panda 4.2 and how will it affect you or your website? Do you need to be worried? We dug deep to bring you the answers.

One of the biggest factors that improves CTR across the Internet is the inclusion of a call to action (CTA). Find out how it can affect your business.

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).

Whilst what link building has been addressed, what is this whole “trust” nonsense anyway? And how does the Big G (Google) reward trustworthy sites?