Long vs Short Tail Searches Part 2: Short Tail Search Results

An overview of short tail keywords as well as a quick understanding of why the different types of searches have an impact on CTR and SEO.

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Long vs Short Tail Searches Part 1: The Tale of the Long Tail Search

An overview of long tail searches as well as a quick understanding of why the different types of searches have an impact on Click Through Rate and SEO.

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How To Increase Your CTR X6

How SEO-Theory.com got a 6 x Uplift in Click–Through-Rate (CTR) just by optimizing their SERP snippet.

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Special Characters in Title & Meta Description

How special characters, such as the ✓ and ®, in your Page Title and Meta Description can help increase your Click-Through-Rate.

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How Important is Page Rank?

All companies want to be placed highly on a Search Engine Results Page (SERP). But sometimes companies are so obsessed with Page Rank that they neglect other factors that contribute to Click-Through-Rate (CTR). Find out what they are here.

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