Google Analytics Has Just Launched a New, Practical Demo

“We learn to do something by doing it. There is no other way.” – John Holt Last Wednesday, Google launched an exciting, brand new feature that lets you demo a full functioning Google Analytics account. How Does It Work? The new Google Analytics demo uses real business data from the Google Merchandise Store, which is an ecommerce [...] Read More

Why Online Strategy Matters

Read about why you should always optimize your online strategy. Examine the case study of two fashion retailers: Sportsgirl vs ForeverNew.

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Why Digital Strategies Fail

Too many times digital strategies fail. Why? Because digital marketing is often not understood, and therefore its importance is not appreciated.

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