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Why, out of all the animals they could have chosen, did Google choose two that started with the same letter? If you ever wondered what the difference between the two types of updates were, now is your chance.

What is Panda 4.2 and how will it affect you or your website? Do you need to be worried? We dug deep to bring you the answers.

Rich snippets: one overlooked part of your organic search that can really make you stand out from the crowd, and get those extra clicks (aka structured data).

Whilst what link building has been addressed, what is this whole “trust” nonsense anyway? And how does the Big G (Google) reward trustworthy sites?

Content marketing and Outbrain: Although it has been covered previously, sometimes it is necessary to explore further. Is content marketing marketing? And why use content marketing anyway?

White hat and black hat SEO. Whilst black hat is seen as “get rich quick”, the white hat techniques are certainly more rewarding. Here’s why.