www.AdRoll.com
AdRoll are an online marketing organization that is involved in the retargeting business – in their own words, “part data geek; part marketing whiz”. Retargeting, in a nutshell, involves attempting to turn “window-shopper” browsers into active customers by targeting ads at them after they leave the page.
AdRoll requested an organic search result survey. Below is the process.
Predicted Best
Here is the optimum outcome achievable, based on the results of the survey. If desired, a printable version is available.
Retarget Your Customers on Facebook | AdRoll
Simulator
An opportunity to test results. By altering the URL, Heading, and Descriptions, it is possible to see how the different combinations translate into clicks.
Retarget Your Customers on Facebook | AdRoll
+84% better than the baseline*
Experiment and Model Details
The pie chart provides a visual representation of how the different factors contribute to the CTR.
The model predicts that the main factor driving choice is ranks with the optimal value of position 1 giving a lift of 16 times more than position 7.
This model of choice was created from data provided by 167 respondents and has a P-value of 0 which is the probability that the results are due to chance.
Headlines
The model has predicted that the following headline will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this headline in your Google Results would increase click-throughs by +42% compared to the baseline headline of Retargeting with Facebook Ads | AdRoll.
URLs
The model has predicted that the following URL will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this URL in your Google results would increase click-throughs by 0% compared to the baseline URL of https://www.adroll.com/product/facebook.
Descriptions
TheThe model has predicted that the following description will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this description in your Google results would increase click-throughs by +30% compared to the baseline description of Use AdRoll retargeting on Facebook ads for profitable, ROI-positive facebook advertising..
Rank
The model has predicted that the following rank will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this rank in your Google results would increase click-throughs by 0% compared to position 1.