Aetna.com
Organic Self Test Results
Predicted Best
This is the optimum outcome based on your results.
Health Insurance, Dental Insurance & Other Insurance Plans | Aetna
Simulator
See how your other headlines and descriptions translate into clicks.
Health Insurance, Dental Insurance & Other Insurance Plans | Aetna
+20% better than the baseline*
Experiment and Model Details
The model predicts that the main factor driving choice is ranks with the optimal value of position 1 giving a lift of 3.5 times more than position 6.
This model of choice was created from data provided by 161 respondents and has a P-value of 0 which is the probability that the results are due to chance.
Headlines
The model has predicted that the following headline will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this headline in your Google results would increase clickthroughs by 0% compared to the baseline headline of Health Insurance, Dental Insurance & Other Insurance Plans | Aetna.
URLs
The model has predicted that the following URL will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this URL in your Google results would increase clickthroughs by 0% compared to the baseline URL of www.aetna.com.
Descriptions
The model predicts that the description below has the highest influence on click-throughs.
Using this description in your Google results would increase clickthroughs by +20% compared to the baseline description of Learn the benefits of joining Aetna for individuals and families and learn about the benefits for employers, healthcare providers, and insurance producers.
Rank
The model has predicted that the following rank will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this rank in your Google results would increase clickthroughs by 0% compared to position 1.