Aetna.com
AdWords Survey Result - Joint Description Lines
Predicted Best
This is the optimum outcome based on your results.
Low Cost Health Insurance - $50 Gift Card Offer Ends 30 Nov
Plans That Fit Your Lifestyle!
Experiment and Model Details
The model predicts that the main factor driving choice is descriptions with the optimal value of $50 Gift Card Offer Ends 30 Nov • Plans That Fit Your Lifestyle! giving a lift of 2.6 times more than Switch to Aetna for extra's Today•Claim Straight on Most Extras!.
This model of choice was created from data provided by 264 respondents and has a P-value of 0 which is the probability that the results are due to chance.
Headlines
The model has predicted that the following headline will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this headline in your Google Results would increase click-throughs by +77% compared to the baseline headline of Aetna Health Insurance.
URLs
The model has predicted that the following URL will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this URL in your Google results would increase click-throughs by +16% compared to the baseline URL of www.aetna.com.
Descriptions - Line 1 & 2
The model predicts that the description below has the highest influence on click-throughs.
Using this description in your Google results would increase click-throughs by +101% compared to the baseline description of Learn About Aetna Insurance.•Find The Right Plan That Fits You..
Description Lines 1
The model predicts that the description line 1 below has the highest influence on click-throughs.
Using this description in your Google results would increase click-throughs by 0% compared to the baseline description of .
Description Lines 2
The model predicts that the description line 1 below has the highest influence on click-throughs.
Using this description in your Google results would increase click-throughs by 0% compared to the baseline description of .
Phone Numbers
The model predicts that the number below has the highest influence on click-throughs.
Using this phone number in your Google AdWords results would increase click-throughs by 0% compared to 1-800-872-3862.
Locations
The model predicts that the location below has the highest influence on click-throughs.
Using this location in your Google AdWords results would increase click-throughs by 0% compared to .
Rank
The model has predicted that the following rank will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this rank in your Google results would increase click-throughs by 0% compared to position 1.