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AdWords Survey Result - Joint Description Lines

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Predicted Best

This is the optimum outcome based on your results.

Low Cost Health Insurance - $50 Gift Card Offer Ends 30 Nov

Ad
www.aetna.com/Free_quote_today 1-800-872-3862
Plans That Fit Your Lifestyle!
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Invite More Respondents:


264 Complete
90 Required

Simulator

An opportunity to test results. By altering the URL, Heading, and Descriptions, it is possible to see how the different combinations translate into clicks.

Use the dropdown arrows to change attributes.

Low Cost Health Insurance- $50 Gift Card Offer Ends 30 Nov

Ad
www.aetna.com/Free_quote_today1-800-872-3862
Plans That Fit Your Lifestyle!
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+315% better than the baseline*

* Sample reached! You have reached the required minimum number of 90 respondents.

Experiment and Model Details

The model predicts that the main factor driving choice is descriptions with the optimal value of $50 Gift Card Offer Ends 30 Nov • Plans That Fit Your Lifestyle! giving a lift of 2.6 times more than Switch to Aetna for extra's Today•Claim Straight on Most Extras!.

This model of choice was created from data provided by 264 respondents and has a P-value of 0 which is the probability that the results are due to chance.

Headlines

The model has predicted that the following headline will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.

Low Cost Health Insurance

Using this headline in your Google Results would increase click-throughs by +77% compared to the baseline headline of Aetna Health Insurance.

URLs

The model has predicted that the following URL will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.

www.aetna.com/Free_quote_today

Using this URL in your Google results would increase click-throughs by +16% compared to the baseline URL of www.aetna.com.

Descriptions - Line 1 & 2

The model predicts that the description below has the highest influence on click-throughs.

$50 Gift Card Offer Ends 30 Nov.•Plans That Fit Your Lifestyle!

Using this description in your Google results would increase click-throughs by +101% compared to the baseline description of Learn About Aetna Insurance.•Find The Right Plan That Fits You..

Description Lines 1

The model predicts that the description line 1 below has the highest influence on click-throughs.

Using this description in your Google results would increase click-throughs by 0% compared to the baseline description of .

Description Lines 2

The model predicts that the description line 1 below has the highest influence on click-throughs.

Using this description in your Google results would increase click-throughs by 0% compared to the baseline description of .

Phone Numbers

The model predicts that the number below has the highest influence on click-throughs.

1-800-872-3862

Using this phone number in your Google AdWords results would increase click-throughs by 0% compared to 1-800-872-3862.

Locations

The model predicts that the location below has the highest influence on click-throughs.

Using this location in your Google AdWords results would increase click-throughs by 0% compared to .

Rank

The model has predicted that the following rank will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.

position 1

Using this rank in your Google results would increase click-throughs by 0% compared to position 1.

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