Discovery
Results - Competitor_Organic-CI
Predicted Best
This is the optimum outcome achievable, based on your results.
Affordable Car Insurance | Discovery | Free online quotes
Simulator
See how your other headlines and descriptions translate into clicks.
Affordable Car Insurance | Discovery | Free online quotes
+439% better than the baseline*
Experiment and Model Details
The model predicts that the main factor driving choice is ranks with the optimal value of 1 giving a lift of 9.8 times more than 6.
This model of choice was created from data provided by 336 respondents and has a P-value of 0 which is the probability that the results are due to chance.
Headlines
The model has predicted that the following headline will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this headline in your Google Results would increase click-throughs by +234% compared to the baseline headline of Car insurance - Discovery.
URLs
The model has predicted that the following URL will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this URL in your Google results would increase click-throughs by 0% compared to the baseline URL of https://www.discovery.co.za/portal/individual/insure-cars.
Descriptions
The model predicts that the description below has the highest influence on click-throughs.
Using this description in your Google results would increase click-throughs by +61% compared to the baseline description of Car Insurance. Discovery Insure offers you comprehensive insurance cover for your car that pays out for a wide range of circumstances, for example: If your car.
Rank
The model has predicted that the following rank will have the highest influence on CTR. Beside is a list of results which can be ranked in order of most effective to least.
Using this rank in your Google results would increase click-throughs by 0% compared to 1.
Competitors / Market Share
The pie chart on the right shows your click-through-rate and the rates of your competitors.