Predikkta doesn’t just arbitrarily create random numbers in a vacuum. We aim to increase the Click Through Rate, and in order to do that well we need hard, scientific facts. The sort of hard, scientific facts that can only be achieved through trustworthy methods.

Our Search Engine Marketing (SEM) Tools are based on the science of Predictive Analytics, as opposed to A/B Testing. Predictive Analytics allows Predikkta to test widely, and helps us determine what entices individuals to click on any particular link.

Learn more about the different terms, abbreviations, and methods employed by Predikkta right here.

  • Search Engine Marketing (SEM): SEM is a broad term that aims at improving visibility on search engines such as Google and Bing. SEM primarily consists of Search Engine Optimisation (SEO) and Paid Per Click (PPC) Advertising.

  • Search Engine Optimization (SEO): One of the most common abbreviations associated with online marketing, SEO is a fundamental part of any website. SEO focuses on improving visibility on search engines in regards to organic (unpaid) results.

  • Click Through Rate (CTR): The CTR is one of the most common and effective methods of measuring how successful an online advertisement (paid or unpaid) has been.

  • Predictive Analytics: Predictive Analytics is a form of testing that aims to describe, explain, and predict choices between two or more discrete alternatives.

  • A/B Testing: One of the most basic forms of experimentation, A/B Testing is used to determine which option is the best from two options.