Our purpose at Predikkta is to increase Click-Through Rate (CTR) for online businesses. We've created Search Engine Marketing (SEM) tools based on Predictive Analytics to discover what entices people to click on online advertisements.
At this stage, we've created the SERP and Adwords Optimizers. These SEM Tools focus on finding the optimum search result on the Search Engine Result Page (SERP), as substantial and even subtle changes can have a big impact on CTR.
The SERP Optimizer Tool focuses on organic search results and consists of the Self-Test and Competitor Test. With the Self-Test, you can test different organic search results against each other to find the optimum choice for your business. The Competitor Test lets you test newly created organic search results against direct competitors.
The Adwords Optimizer Tool lets you test different Pay-Per-Click (PPC) advertisements against each other and find the most enticing advertisement. The Adwords Optimizer lets you manage and create innovative high-performance PPC advertisements. If you need more information on deciding which survey option is best for your business, we advise you to read our survey guide.
- App Optimizer:
There are 4.55 billion mobile users in the world and over 2.5 million Apps. How do you make your App stand out from the rest? Find out what makes people click on your App.