Here at Predikkta, we have done our best to keep the language that we use as simple as possible.
Unfortunately, some of the terminology is just too hard to grasp in context so, we've provided a definitions page for your convenience.
Use the search field to look up a word or feel free to scroll down below and have a read. You never know, you might learn something new!

Short Definitions

Term

Definition

Ads Keywords / Keyword Advertising Ads keywords or Keyword advertising refers to any advertising that is linked to specific words or phrases. Google Adwords is the most well-known form of keyword advertising. Google displays search ads specifically targeted to the word(s) typed into a search box.
Ad Traffic Ad Traffic refers to the visitors who arrive at a website by clicking Ad results leading to that particular website.
Crawling Crawlers are programs that constantly search the web, indexing sites by utilizing items such as keywords, body text, reciprocal links, and much more. Based on the results and predefined algorithms, sites are placed accordingly within the respective search engine's database.
Inner Page Inner page refers to the pages within your website. For example: www.yourdomain.com/inner-page.html
Main Page / Home Page Your home page (aka. Landing Page) is the first or the introductory page to your website. For example: www.yourdomain.com
Organic Keyword An organic keyword is a keyword used to attract free traffic through search engine optimization.
Pay per Click Keywords Organic keywords contrast with pay per click keywords which are bid on through paid search marketing campaigns, for example Google Adwords.
Search Engine Optimization (SEO) Search engine optimization is a phrase that web “experts” apply to anything that improves a websites spot in search engine ranking. It is good to obtain a basic knowledge about what SEO is because so many people use it to take financial advantage of others.
Search Engine Results Page (SERP) Search engine results page is the listing of results returned by a search engine (ie. Google, Bing, Yahoo) in response to a keyword query.
Search Engine Traffic Search engine traffic refers to the visitors who arrive at a website by clicking search results leading to that particular website.

Definitions in a little more detail...

Click on the term to read more.

Term

Definition

Click-Through Rate The Click-through rate (CTR) is a way of measuring success online by the number of clicks...
Pay Per Click The Pay Per Click (PPC) is a web-based marketing model in which advertisers pay a fee each time one of their ads is clicked on...
Concierges Predikkta's in-house concierges have got everything you need to get that Google survey that you want done...
Discrete Choice Modeling Discrete choice models describe, explain, and predict choices between two or more discrete alternatives, such as clicking on a button or...
Google Snippet There is a lot of discussion about what exactly a Google snippet is...
Organic Search Result Organic Search Results are listings on search engine results pages that appear because of their relevance to the search terms...
Predictive Analytics Predictive Analytics can be used to predict the outcome in any situation where human choice is involved...
SEO SEO can be divided into two distinct parts; On-page optimization, and Off-page optimization...
SERP A SERP may refer to a single page of links returned, or to the set of all links returned for a search query...
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